Casey Reid — Interaction Design

Writing

Writing project preview
A/B tested variants

Background

My Approach

Discovery

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 2.1x improvement in engagement.

Writing

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

Key Takeaway

Whether you're building your product, this mindset resonates.